The SoleOps Reseller Blog

Real numbers, real strategy for sneaker resellers — eBay and Mercari fees, platform comparisons, taxes, and the systems behind a profitable resale business.

The Ultimate Sneaker Resell Checklist: From Buy to Ship

Sneaker resale business tips in one working checklist: sourcing, authentication, photos, listing, pricing, packaging, shipping, and bookkeeping, step by step.

Updated July 25, 2026

Sneaker Resale Tax Guide 2026: Schedule C for eBay and Mercari Sellers

A sneaker resale tax guide for eBay and Mercari sellers: 1099-K forms, Schedule C, COGS, deductions, and hobby vs business rules explained in plain English.

Updated July 25, 2026

Mercari vs eBay vs StockX: Where to Sell Your Sneakers for Maximum Profit

A Mercari vs eBay fees comparison plus StockX, from a working sneaker reseller: fees, payout speed, authentication, and which platform wins per pair.

Updated July 25, 2026

eBay Fees Explained: What Sneaker Resellers Actually Pay in 2026

A working eBay fee calculator for sneakers: final value fees, payment processing, promoted listings, and real profit math on $120 and $250 sales in 2026.

Updated July 25, 2026